“No Appointment Necessary”

Walk-ins welcome!

Yeah they are welcome… welcome to book an appointment online so when they walk in they don’t have to wait.

Let me explain…

Typically when I go to get my haircut I never have to wait.

Just walk in give them my name and wham-o they are cutting my hair.


Nope, I get there yesterday and 3 people are in the waiting room.

Okay no worries I thought, there are 4 people cutting hair…just a few minutes of waiting.

Then I notice their board on the wall…with about 10 names on it and it says waiting time is 65 minutes.

WHAT?

So I asked if that is the right wait time.

Yup, they said.

Then they asked if I booked an appointment online?

Nope, never do, just walk in.

They then inform me it’s best to book online.

I say your sign on the window says, “no appointment necessary”.

They retorted…”that’s right, but an online appointment saves you time.”

So I left and went to another barber 2 miles away and walked right in, no online appointment necessary, and in less than 20 minutes was on my way home with a fresh cut.

Moral of the story: if you are going to advertise “No appointments necessary, walk-ins welcome” then make it easy for walk-ins to feel welcome.

 

Rob is a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Serial Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience. Rob has authored, coauthored and produced over 28 books covering social media, search engine optimization, podcasting, copywriting, personal injury, weight loss, military law, life lessons, scams, customer service and more. His book clients include lawyers, speakers, doctor, real estate professionals and more Rob is also host of The E-Heroes Interview Series available on Apple, Google Play, Stitcher, Spotify & many podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business. Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.