Do Business Owners Really NOT Care About Getting More Customers?
That was a question that someone posted on their Facebook page recently.
My response: “not all customers are worth the hassle!”
To which it seemed a Pandora’s Box of responses flooded out by all those who were following the post.
“What do you mean not all customers are worth the hassle?“, one poster replied.
Another wanted to know what makes a business arrogant enough that they can say who is isn’t worth the hassle.
Regardless of what your opinion is or isn’t, or how you’ve been treated in the past by a business…you have accept that they are in business to make money.
Every business can pick and choose who they want as clients.
And no, this has nothing to do with discrimination.
Years ago, I owned a service business.
And I would take on all types of clients. I was afraid to turn business away.
But what I found when I stopped being all things to all people, my profits went up and I actually worked smarter.
As a service business I would go into areas that weren’t safe, that didn’t pay well, that took forever to find a parking space, that only wanted a deal or were more hassle then they were worth.
So, I eliminated all those headaches.
I focused on better neighborhoods, on servicing clients with actual driveways, clients that valued my time, referred me to their high paying friends and called me back year after year.
I started to say NO when undesirable calls came in.
Even if I desperately needed the money, I found when I said YES to those clients who didn’t fit the criteria I really wanted, the whole job turned into a nightmare. To be honest, it turned to shit!
When you know deep down in the pit of our gut that a customer is going to a be a big PITA (pain in the ass) and you accept them anyway…yeah, its does…it turns to shit.
So I avoided those headaches, those nightmares…the shitty work.
Arrogant? Maybe! I suppose if you’re not an experienced entrepreneur who understands the dynamics of cheap customers than it might seem arrogant to you.
But trust me…arrogant it is not.
Make a commitment to your business right now, and picture in your mind your ideal client.
- Where do they live?
- What do they drive?
- How much do they make?
- Are business owners?
- Do they own pets?
- What faith do they practice?
- Are they political?
The more precise you are with your ideal client, the more focused you will be on finding those clients.
Those will the the ones who make what you do as a business owner more enjoyable.