“Hi Rob! I was looking for meaningful connections.”

I get this same templated request for friendship about 10x a week on LinkedIn. To me “meaningful” and “connections” don’t go together. To build a great business you need to develop amazing relationships with awesome people, not just have connections on a social network of names you will never interact with.

So when you say “meaningful connections” do you really mean you want to learn all about my business, tell your friends about us and send clients our way or do you really just want another name on your social list?

Oh, someone told you you need to grow your LinkedIn list, how’s that working out for you?

I see so many trying to grow their list, yet they never post anything to their profile that would get anyone on that list to engage with them. Forget about growing your list for once and focus on delivering your message.

What you’ll discover is that your message (your voice) will attract cool people into your tribe that want to learn more about you, that will help you grow and prosper. That’s how you create amazing relationships with awesome people.

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 36 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.