SEO is not a one off approach…fix it and forget it deal.

No, it’s a constant process and if you don’t keep up, your website will fall behind.

Years ago, we could optimize a site and it would rank high on Google for a long time without doing much. Not so much today, that website needs to be fluid, updated and ever adapting to the changes of your visitors.

It needs to be able to create what’s called a USER EXPERIENCE.

Google monitors that UX (user experience) and uses it to rank your site accordingly. If your site is not engaging to your visitors, Google will stop showing it in search queries.

Those blog articles that you should be writing and sharing to your website need to be educational, entertaining, written in a conversational tone and not stuffed full of meaningless keywords. Yup, you should be blogging more. And nope, those keyword stuffed articles that used to work years ago, that some still pump out, do nothing to rank your website or build solid UX.

Your website needs the ability to allow others to comment on your articles then share your content to their friends, fans and followers. Your website needs to be optimized socially so that when those visitors share your content the titles, descriptions and pictures are exactly how you want them to appear.

SEO is so much more than it was in 2014…and it’ll be so much more in the years to come.

Here’s some more SEO articles you might enjoy…

When Your Web Designer Disagrees With Your SEO Guy

Mobile Vs Desktop SEO: What You Need To Know

Hiring The Right SEO Company

If you’re website is not ranking the way it’s supposed to, or hasn’t been updated in some time…send me an email right now and let’s talk.

Rob is an experienced Digital Marketing Strategist, Author, Corporate Ghostwriter, Speaker and Trust Creator who can transform and monetize your brand.He's the author of "Social Media Debunked", "Share: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers", "Lessons From The Dojo: 101 Ways To Improve Your Life, Business and Relationships" and "Rob Versus The Scammers: Protecting The World Against Fraud, Nuisance Calls and Downright Phony Scams" and the coauthor of "Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines", "The #AskDrA Book Series: Easy & Practical Answers To Enjoying Life As A New Sleever", "No Experience Necessary: Social Media For The Boomers, Gen X-ers & The Over 50 Entrepreneur" and "Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest."Rob helps companies across the globe generate new revenue and capture online business. Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.