Hey Rob, I don’t blog because it’s easier just to post to social media.

Me: Yes, I hear that a great deal. Unfortunately, the social media networks are then getting the traffic and not your website.

Them: So.

Me: Okay, but do you own Facebook or control Twitter or work at LinkedIn?

Them: What does that have to do with not blogging.

Me: Simple, when you don’t control the platform you are posting to, you are relying on a 3rd party to facilitate your message. They have full control over how your message is received by an audience.

Them: What?

Me: Posting more articles on your website blog gives you control of your message and what is being seen by your audience. You can share those articles to various social platforms but you are not relying on those platforms because you don’t control them. And instead of the social networks getting the traffic, now your website which you own is getting the traffic.

Them: But I need to come up with blog articles.

Me: The same content you would have shared on social media can be expanded into articles for your website.

Them: Social media is easier.

Me: Yes it is, but now your website has very little informative content that would tell a potential client why they should trust you as the authority in your niche.

Them: But they can just read what I post on my Facebook, Twitter and LinkedIn

Me: You’re not understanding the importance of posting content to your own platform and that’s why you are not attracting the right clients.

Rob is a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Serial Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience. Rob's the author of "Social Media Debunked", "Share: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers" and "Lessons From The Dojo: 101 Ways To Improve Your Life, Business and Relationships", "Rob Versus The Scammers: Protecting The World Against Fraud, Nuisance Calls and Downright Phony Scams" & "Rob Versus The Morons: Overcoming Idiotic Customers With Wit, Sarcasm and A Take No Bullshit Attitude" and the coauthor of "Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines", "The #AskDrA Book Series: Easy & Practical Answers To Enjoying Life As A New Sleever", "No Experience Necessary: Social Media For The Boomers, Gen X-ers & The Over 50 Entrepreneur" and "Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest" and contributor to "The Wise Guys Copywriting Handbook". Rob has also produced books for other clients including lawyers, speakers, doctors and real estate professionals. Rob is also host of The E-Heroes Interview Series available on Apple, Google Play, Stitcher, Spotify & many podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business. Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.