The Top 20 Common Sense Do’s & Don’ts of Posting to Social Media

1. Post about what is relevant to you (your hobbies, interests and activities)

2. Post about your business

3. Post about your pets

4. Post press releases

5. Post specials

6. Post about how your employee made a client feel special

7. Post testimonials, pictures and videos of your work

8. Post about how you solved a clients problem

9. Post or (retweet) a story of interest

10. Post about a job opening in your company

DON’T

1. Post about how much a client is worth

2. Post a location (geo tagging/geo targeting)

3. Post about guns, alcohol or tobacco

4. Post terroristic threats or any mention of bombs

5. Post offensive language (and that means the “f” word)

6. Talk politics

7. Post negative comments about competitors, clients, employees, vendors or bosses.

8. Post pictures of clients possessions (keep all pictures to areas you are working in)

9. Post pornography or allow others to post it to your site

10. Post crime and/or horrific pictures

About the “F” word thing…it’s really bad form! It shows that you have a freshman mentality and that you haven’t taken the time to master the language. Plus, it’s offensive! Remember who is following you, they could be kids, priests, rabbi’s, potential clients…and one wrong slip of the “F” word or any other curse word could land you in deep do-do!

*I created this list in 2009 as a tool to teach entrepreneurs how to post to social media…over the years I’ve modified the rules and yes, I’ve been known to violate a few of my own rules. Social media is a great tool when used correctly, but can be that thing that incriminates you when you screw up and post something you shouldn’t have. Use proper judgement…and if it’s not something your grandma would approve, then don’t post it.

**And yes, these rules apply to Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube and the host of others.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.

2 Comments

Greg Jameson on June 21, 2015 at 10:13 am

Certainly both politics and religion might be OK to talk about in the terms of what is relevant in your life, such as a friend of mine who told us that he went to a fundraising campaign for a candidate – that was cool. But use common sense. Thanks Rob.
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- Rob Anspach on June 21, 2015 at 10:40 am
  
  Sharing religion and politics could actually be on both lists but Ive seen way too many fights on social media caused because someone took offense. I’ve learned more about others religions over the years because of social media…but I’ve also witnessed friends unfriend each other due to their beliefs getting out of hand. Yes, common sense should be used. Just wish more people practiced common sense.
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