The Top 20 Common Sense Do’s & Don’ts of Posting to Social Media
DO
1. Post about what is relevant to you (your hobbies, interests and activities)
2. Post about your business
3. Post about your pets
4. Post press releases
5. Post specials
6. Post about how your employee made a client feel special
7. Post testimonials, pictures and videos of your work
8. Post about how you solved a clients problem
9. Post or (retweet) a story of interest
10. Post about a job opening in your company
DON’T
1. Post about how much a client is worth
2. Post a location (geo tagging/geo targeting)
3. Post about guns, alcohol or tobacco
4. Post terroristic threats or any mention of bombs
5. Post offensive language (and that means the “f” word)
6. Talk politics
7. Post negative comments about competitors, clients, employees, vendors or bosses.
8. Post pictures of clients possessions (keep all pictures to areas you are working in)
9. Post pornography or allow others to post it to your site
10. Post crime and/or horrific pictures
About the “F” word thing…it’s really bad form! It shows that you have a freshman mentality and that you haven’t taken the time to master the language. Plus, it’s offensive! Remember who is following you, they could be kids, priests, rabbi’s, potential clients…and one wrong slip of the “F” word or any other curse word could land you in deep do-do!
*I created this list in 2009 as a tool to teach entrepreneurs how to post to social media…over the years I’ve modified the rules and yes, I’ve been known to violate a few of my own rules. Social media is a great tool when used correctly, but can be that thing that incriminates you when you screw up and post something you shouldn’t have. Use proper judgement…and if it’s not something your grandma would approve, then don’t post it.
**And yes, these rules apply to Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube and the host of others.
Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.
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Certainly both politics and religion might be OK to talk about in the terms of what is relevant in your life, such as a friend of mine who told us that he went to a fundraising campaign for a candidate – that was cool. But use common sense. Thanks Rob.
Sharing religion and politics could actually be on both lists but Ive seen way too many fights on social media caused because someone took offense. I’ve learned more about others religions over the years because of social media…but I’ve also witnessed friends unfriend each other due to their beliefs getting out of hand. Yes, common sense should be used. Just wish more people practiced common sense.