The Top 20 Common Sense Do’s & Don’ts of Posting to Social Media


1. Post about what is relevant to you (your hobbies, interests and activities)

2. Post about your business

3. Post about your pets

4. Post press releases

5. Post specials

6. Post about how your employee made a client feel specialBreaking The Rules

7. Post testimonials, pictures and videos of your work

8. Post about how you solved a clients problem

9. Post or (retweet) a story of interest

10. Post about a job opening in your company


1. Post about how much a client is worth

2. Post a location (geo tagging/geo targeting)

3. Post about guns, alcohol or tobacco

4. Post terroristic threats or any mention of bombs

5. Post offensive language (and that means the “f” word)

6. Talk politics

7. Post negative comments about competitors, clients, employees, vendors or bosses.

8. Post pictures of clients possessions (keep all pictures to areas you are working in)

9. Post pornography or allow others to post it to your site

10. Post crime and/or horrific pictures

About the “F” word thing…it’s really bad form! It shows that you have a freshman mentality and that you haven’t taken the time to master the language. Plus, it’s offensive! Remember who is following you, they could be kids, priests, rabbi’s, potential clients…and one wrong slip of the “F” word or any other curse word could land you in deep do-do!

*I created this list in 2009 as a tool to teach entrepreneurs how to post to social media…over the years I’ve modified the rules and yes, I’ve been known to violate a few of my own rules. Social media is a great tool when used correctly, but can be that thing that incriminates you when you screw up and post something you shouldn’t have. Use proper judgement…and if it’s not something your grandma would approve, then don’t post it.

**And yes, these rules apply to Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube and the host of others.

Anspach Media | Website | + posts

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.