Trading Dimes For Dollars

(watch the video…or scroll down and read the transcript)

Hi, I’m Rob Anspach, come join me as I share with you this great information.

Youtube has become this powerhouse of videos. And everyone wants to try to make money off of them and that’s all well and good. Now they have this thing called monetization. Where if someone runs an ad on your video you can make some money. Sounds great right, in theory!

Well, what I explain to my clients is you’re trading “dimes for dollars”. Let me explain that because what happens the majority of times you have this great video and it’s produced for the sole purpose of educating your fans, friends and followers…your audience. And you think, “wow, I can make some money off this and have other people run ads on it!”

Here lies the rub…

You have no control over who runs ads on your videos. You can stipulate…but it doesn’t always work. So now, ads are being run on your videos that could be counter to what you’re saying, opposite of what you believe or could be a competitor running an ad in hopes of stealing your audience.

You’re trading dimes for dollars. You’re hoping that the little bit of money you’re going to get from the ad is going to make up some pot of gold at the end of the month. It’s not! What it will do…is make you lose a big sale! Because you ran or allowed ads to run on your videos.

So, if you have videos that don’t educate a client that are more for fun or entertainment, then by all means turn on the monetization and make some money.

But if you’re using videos to support your business, to educate your clients and to engage them in such a way that they want to feel compelled to buy from you, trust you, come to you…then don’t run ads on any of your videos. Don’t turn the monetization on. Because then all you’re doing is trading dimes for dollars.

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Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.