You might start seeing or have seen your Fan Page likes go down a little, maybe even a lot.
One of my clients just experienced a drop of 700 followers. Ouch!
Don’t worry…it’s all good!
You see Facebook is cleaning up deactivated accounts and trying to make the user experience better.
That’s right…by eliminating all the inactive, deceased and fake accounts your fan page now is catering to real people and your overall user experience and engagement should increase.
So many people over the years have fallen victim to buying likes to boost the perceived importance of their fan page. The problem with this practice is most of the likes come from areas thousands of miles away from the service area of the fan page. So if your product or service is strictly United States and most of your new likes come from Egypt how is that helping your engagement? It’s not. And Facebook knows that.
Those likes that you thought would help instill some sort of trust are really nothing more than an attempt to trick your fan base into thinking you are more popular than you are. Building trust is a slow process and has to be done using ethical practices.
Facebook wants to help fan pages create better engagement and to do so they are taking that unethical element of fake likes out of the equation. And as much we want to honor our deceased fans, they don’t help engagement (unless someone is actually using the deceased account…but that’s just creepy) and need to be removed.
Since we all know that Facebook limits the reach of our posts…by eliminating all the bad likes we are actually increasing the reach of our posts, well increasing it to those who are real. The more “real likes” that see your posts, the more engagement they will experience which leads to building quality relationships and creating trust with your audience.