What’s Your Legacy Plan?
When I ask business owners, “What’s your legacy plan?” I’m often met with blank stares or vague responses. It’s as if the thought of a legacy is some far-off concept they’ll get to eventually. But let me tell you, if you don’t have a plan now, you’re already behind. Legacy isn’t just about wealth—it’s about influence, impact, and the mark you leave on the world, your family, and your business.
At Anspach Media, we help businesses understand the power of their legacy and how to use it to fuel their growth, not just for today but for decades to come. Because here’s the thing—legacy doesn’t happen by accident. It’s intentional. And if you’re not thinking about it, writing it down, and sharing it with your team, you’re missing the opportunity to shape something that can last beyond your lifetime.
Is Your Legacy Plan Written Down?
Let’s start with the basics. If your legacy plan only exists in your head, it doesn’t exist. Period. A written plan forces you to clarify your vision. It’s no different than setting goals in your business. You have to define it before you can pursue it.
Writing down your legacy plan brings it to life. It gives you something tangible to share with your team, your family, and your clients. This isn’t just a document you lock away for “someday.” It’s a living, breathing plan that should evolve as your business grows and as you understand more about the impact you want to make.
Does Your Team Know About It?
Let me ask you this: Do your employees know your legacy plan? Have you taken the time to sit down and explain how what they’re doing today contributes to something bigger than just the bottom line? If not, why not? People want to be part of something meaningful. If your team knows how they fit into the grander vision of your legacy, they’re more motivated, more loyal, and more invested in your success.
At Anspach Media, we believe legacy is a collaborative effort. It’s not just about the owner’s vision but also how that vision aligns with the personal legacies of everyone involved. When your team feels connected to the legacy, they’re not just working for a paycheck—they’re working to leave their own mark.
Help Your Team With Their Legacy
This is where most businesses drop the ball. They focus so much on their legacy that they forget about the people who are making it happen. At Anspach Media, we take a different approach. We help our clients not only define their legacy but also encourage their teams to think about their own. When you help your employees build their legacy within the framework of your business, they’ll stick around longer. Why? Because they see your success as part of their success.
Helping your employees understand their role in your legacy plan is one thing, but helping them create their own legacy takes it to the next level. We encourage businesses to invest in their team’s personal development, helping them see how their goals can align with the bigger picture. It’s a win-win.
The More Intentional, the Greater the Impact
The truth is, the more intentional you are with your legacy, the more impact it will have. Legacy isn’t about what happens when you’re gone—it’s about what you’re building right now. It’s about the actions you take every day, the way you treat your team, the experiences you create for your customers, and the values you live by.
A well-crafted legacy plan touches every part of your business. It’s in your marketing, your company culture, your products, and how you serve your clients. It’s the “why” behind every decision you make. And when your team understands that “why,” they become part of something much bigger than just showing up for a paycheck. They become legacy builders, too.
Building Legacy for Future Generations
The power of a legacy plan is in its ability to transcend generations. When you’re intentional about creating something that lasts, it doesn’t just benefit you—it benefits future generations. Whether it’s your family taking over the business or the principles you’ve established carrying on long after you’re gone, legacy is the ultimate measure of success.
At Anspach Media, we don’t just help businesses grow; we help them grow in a way that leaves a lasting impact. We help business owners see the bigger picture. And we guide them in crafting a legacy plan that not only benefits their business but everyone around them—their family, their team, their clients, and their community.
So, let me ask you again: What’s your legacy plan? Is it written down? Have you shared it with your team? Are you helping them create their own legacy?
Because if you’re not, you’re missing the opportunity to create something truly remarkable—something that will stand the test of time and continue to make an impact long after you’re gone.
At Anspach Media, we’re here to help you build that legacy. And it starts with a plan.
Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.
Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.
Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.
Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.
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