In 1998 I started on my crusade to be a better entrepreneur by listening to Tony Policci. At that time Tony was VP of Operations at Piranha Marketing (a coaching company helping carpet cleaning companies understand the fundamentals of marketing) and I happened to be a struggling carpet cleaner.

Tony was patient and kind and convinced me that I needed to learn marketing if I wanted to improve my financial status.

For the next decade I took Tony’s advice and studied marketing, copywriting, sales and anything I could get my hands on to make my advertising compelling and profitable.

Now I’m proud to be able to call Tony a close and personal friend who now calls on me for social media and search engine optimization help.

Here’s my fun interview I did with Tony…enjoy!


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Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.