So apparently the Facebook ad below is making vegans and vegetarians lose their minds and causing them to have nightmares.
Here’s what someone posted…
Is anyone else appalled by this copy-write? Bacon!? Something isn’t right here. This popped up in my newsfeed and I’m a vegetarian. I am posting this as a friendly reminder to be careful when advertising on Facebook. Through interest targetting you may easily block vegans or vegetarians from seeing ads trying to use bacon or any other type of meat product to sell xyz.
Look, Facebook may have the skinny on everyone’s likes and interests, this ad although poorly written wasn’t targeting meat eaters. It was comparing a product that is known in North America to be of superior quality, yet it offended those who prefer not to eat meat.
Now, as to the interest targeting for Facebook ads…there are a great deal of options you can use. However, the more people you exclude from seeing the ad, the less of a response you will get.
Now if you write copy and design ads for companies, you might want to add vegans and vegetarians to your list of people not to upset.
Well, I’m off to bed to dream about bacon now. 🙂
Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.
Rob has authored, coauthored or produced over 36 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.
Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.
Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.