But Rob my consultant says I don’t need all that content.
Me: If you don’t want to become the authority in what you do then yes, they are correct.
Them: But I just don’t have time to produce all that content.
Me: Give me 2 hours of time per month and I’ll create enough content for you for the next 30 days.
Me: Yes, Wow is right. But let me ask you does your current consultant have a podcast? Do they post articles to their blog every week? Do they send their subscribers a daily newsletter? Do they post to their social media daily?
Them: No podcast, the last article on their website is dated January 2016, I’ve never received a newsletter and they only post to social maybe twice a month.
Me: Then why did you hire them?
Them: Well they seemed to know what they are doing.
Me: Well there’s a big difference between seem to know and actually knowing. And that difference is what is holding you back as the authority in your niche.