To be honest, I’ve never been a fan of logo’s. So, for me to have a logo created is something of a big deal.
As so it is!
Since 2001, when I created Anspach & Associates which later became Anspach Media I never had a logo. Nope! No element of branding except for myself…my own image. Customers would be referred to me from their friends or associates or they show my social posts and wanted to learn more.
Yeah, for fourteen years I didn’t need one. Or did I?
Oh, there wasn’t a month that would go buy where a customer would ask if I had a logo…like that would be the key element that would have compelled them to call me. See what I mean…not a fan of a logo.
I was so impressed with Freddy Solis my graphic artist that designed the book cover for my book “Lessons From The Dojo” that I ask him to come up with some ideas for a new look.
The new logo was born!
The response on the social networks have been an overwhelming “thumbs up”.
In the last few days since unveiling the new logo…we’ve picked up 4 new clients and looks of new inquiries.
Yes, a new logo can enhance your brand when done correctly…it can also breathe new life into your sales…and give people a visual of the benefit of using your service.