Sharing a #hashtag is a cool way to get people to interact and follow. Hashtags have been around for numerous years, mostly on Twitter, but are seeing an increased usage across most social platforms. This is due to savvy entrepreneurs maximizing the power of keywords in their marketing.

But what the heck is a hashtag and why should you use it?

A #hashtag is the number sign followed by some keyword or phrase. Easy-peasy.

Hashtags aren’t copyrightable as of yet and I hope they never will be…but time will tell.

Hashtags can be used to promote your products and services and find out what your competitors are doing in their marketing attempts.

Hah, you can even use a competitors hashtag in your marketing and essentially swipe their clients. Not the most ethical thing to do…but like I said, hashtags are not owned by anyone. They are all free to use. But here’s the thing…pick a word or phrase thats unique to you and don’t worry what your competitors are doing. If you use the hashtag everywhere (Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and anywhere else you can think of) you will dominate the searches when it comes to people looking at your hashtag.

#anspachmedia

Rob Anspach of Anspach Media

“I just hashtagged myself!”

#RobAnspach  

#AnspachMedia

 #IJustHashtaggedMyself

Yeah, it’s just that easy.

One of my clients is a Gastric Sleeve Doctor so we used the hashtag #GastricSleeveDoctor to help boost his branding across the social verse. The cool thing that happened is he now dominates 8 full pages of Google searches for that hashtag.

Want to track your hashtags? Or those of a competitor?

tracking hashtags

Use Tagboard to track hashtags

Use www.tagboard.com and discover who’s using what hashtag and for what purpose. Tagboard displays pictures, links and where the hashtag was posted to. Really cool stuff.

I use the hashtags…

#Social Media Debunked         #Share27ways         #OptimizeThis

…when mentioning, promoting and selling my books!

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Here’s my advice when using hashtags…

1) Don’t over do it. Keep it simple. Limit to just a few hashtags in your post.

2) Not every post or picture or link needs a hashtag so know when to use them.

3) Use hashtags that have relevance to your product or service.

4) Be specific in the hashtags you use and avoid generic common everyday ones.

5) #CopywritingQueen works a lot better in branding and recognition than just using #Copywriter

6) Use hashtags on Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and more…they can all be tracked.

7) Use Tagboard and Google Search to track and monitor your hashtags.

If you found this article helpful please leave a comment, would love to hear your thoughts.

Now go #HashtagYourself

-Rob

Rob is affectionately known as “Mr Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience. Rob has authored, coauthored or produced over 30 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more. Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business. Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.