Simple…they’re afraid to show authenticity!

Yes, authenticity.

So here I am exhausted after mowing my lawn to try to teach you why you’re missing the mark.

Watch the video or scroll below to read the transcripts.

Why do so many businesses miss the mark on social media?

Want to know why? Hi I’m Rob Anspach. I’ve been teaching social media for about 7 years now. And one of the things I believe that entrepreneurs miss the mark on when it comes to social media…and excuse me I just got done mowing the grass… is they are afraid to get down and dirty, they’re afraid to show themselves sweating. They’re afraid to show themselves authentic and real. And that’s the problem… is that all these people on social media think it’s all about selling. It’s not!

It’s about people coming to each other in a trustworthy manner to show how compassionate they are, to show how authentic they are, to show how passionate they are about what they doing. So, you know if you’re struggling with social media then maybe it’s not how you’re posting but what you’re posting. If everything is about posting, “Hey buy from me, buy from me, look at my special, look at my coupon”…that’s not authentic, that’s not real! It may show a little bit of passion in what you’re doing but it’s not enough to excite your audience to want to come to you.

So take it from the guy who’s been teaching this stuff for the last 7 years, take it from the guy who’s not afraid to get down and dirty, to sweat, and to show people how this stuff works.

Anyway, this is Rob Anspach, I hope you found this helpful. If I can be of assistance call me my number is (412) ANSPACH or (412)267-7224 or you can visit me on my website.

I’m so tired I don’t even know what I’m saying, that’s how exhausted I am from mowing this grass. Anyway visit me at

If you found this helpful, if something inside of you says “Hey, I like what’s he saying” give me a comment below. And I’ll see you on the next video.

Anspach Media | Website | + posts

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.