Hey Rob I only have a budget of $300 a month for marketing, what do you suggest?
Me: Upping your budget
Them: Not an option
Me: Cut back on stuff you don’t need
Them: Need it all
Me: Hmm, how much do you spend on TV a month?
Them: $300 for all the channels
Me: Do you need all the channels?
Them: Probably not, but I can’t live without TV
Me: Really? I beg to differ
Them: I really do watch a lot of TV
Me: Yet you want your business to do better, you want to attract more customers and you want more money in your pocket right?
Them: So you want me to get rid of the TV and spend it on marketing to grow the business?
Me: Now you’re catching on
Them: But then I might get too busy and not be able to watch my favorite programs
Them: That would suck
Me: What sucks is your attitude to growing your business, you would rather sit on your ass watching TV than grow your business
Them: Kind of harsh aren’t you?
Me: Nope, and honestly, I cut cable about 10 years ago and stream everything. Saves me a ton of money, stops me from wasting countless hours in front of the TV and keeps me focused on growing my company.
Them: I also play video games, I bet you want me to stop playing right?
Me: You don’t have to stop playing, just back off on how many hours you play them.
Them: By how much?
Me: Ugh, are listening to yourself? You value TV and video games over making money.
Them: Well they are my life.
Me: And how much do you spend per month on video games, systems and accessories?
Them: About $500 a month.
Me: Seems to me between cutting back on TV and Video games you could up your marketing budget and be on your way to creating a better life for yourself.
Them: Is there another way?
Me: Sure, get rid of the business and sit on your ass all day.
<he hung up>
Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.
Rob has authored, coauthored or produced over 36 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.
Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.
Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.