Hey Rob I only have a budget of $300 a month for marketing, what do you suggest?
Me: Upping your budget
Them: Not an option
Me: Cut back on stuff you don’t need
Them: Need it all
Me: Hmm, how much do you spend on TV a month?
Them: $300 for all the channels
Me: Do you need all the channels?
Them: Probably not, but I can’t live without TV
Me: Really? I beg to differ
Them: I really do watch a lot of TV
Me: Yet you want your business to do better, you want to attract more customers and you want more money in your pocket right?
Them: So you want me to get rid of the TV and spend it on marketing to grow the business?
Me: Now you’re catching on
Them: But then I might get too busy and not be able to watch my favorite programs
Them: That would suck
Me: What sucks is your attitude to growing your business, you would rather sit on your ass watching TV than grow your business
Them: Kind of harsh aren’t you?
Me: Nope, and honestly, I cut cable about 10 years ago and stream everything. Saves me a ton of money, stops me from wasting countless hours in front of the TV and keeps me focused on growing my company.
Them: I also play video games, I bet you want me to stop playing right?
Me: You don’t have to stop playing, just back off on how many hours you play them.
Them: By how much?
Me: Ugh, are listening to yourself? You value TV and video games over making money.
Them: Well they are my life.
Me: And how much do you spend per month on video games, systems and accessories?
Them: About $500 a month.
Me: Seems to me between cutting back on TV and Video games you could up your marketing budget and be on your way to creating a better life for yourself.
Them: Is there another way?
Me: Sure, get rid of the business and sit on your ass all day.
<he hung up>