“Hey Rob I need an article writer for my {niche industry} blog, can you help?”

Me: maybe
Potential client: maybe?

Me: yes, maybe
Potential client: can you or can’t you

Me: I can write your blog articles and optimize them for your website, and you’ll definitely get results – and this is what I charge per word ____ with a minimum 500 words and at minimum 2 articles per month.
Potential client: WOW, that’s about 20x more than what I can pay using Fiverr or another online service.

Me: yup
Potential client: So you know your rates are high

Me: actually my rates are normal for someone with my skills, those online services you mentioned are on the very low scale who are offering a cheaper alternative that might solve your problem, although from the experiences my clients have shared with me the hassle of the cheap service is not worth the savings.
Potential client: makes sense

Me: great, when do you want me to start
Potential client: well, my business consultant suggested I don’t pay more than “X” for a blog writer

Me: and how did your business consultant come to the conclusion that “X” was a reasonable amount to spend and does your consultant have any articles on his website?
Potential client: I don’t know

Me: go find out and call me back
{30 minutes later he calls back}
Potential client: my consultant has no blog at all on his website and said he doesn’t pay for a writer but that “X” seemed like a reasonable price based on his observation

Me: wow, and you hired this guy
Potential client: can you help me

Me: with your articles or with your business
Potential client: both

Me: maybe, here’s my rate to help you _________
Potential client: Wow, that is 5x times more than what my consultant is charging

Me: do you see the pattern?

{the conversation lasted a few minutes and then I politely told him I wasn’t the right fit for him}

Just because you can show someone why they need your service, doesn’t mean you accept them as a client.

You need to understand who your exact customer Avatar is.

  • What drives them
  • What their personality type is
  • Their ambitions, goals and passions
  • Do they accept advice or question it
  • What their challenges and pain points are
  • Are they confident or wishy washy
  • Who they take advice from

Reject any potential client who doesn’t exactly fit the specific ideal Avatar you have created.

If you don’t, you will have problems.

And yes, you may have to reject 99% of the callers, but that 1% you accept will pay more, make your life & business more enjoyable and gives you a lifestyle that allows you to travel, give back to the community and have fun.

Anspach Media | Website | + posts

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.