Changing your website design every 5-6 months isn’t going to help you attract new clients.
Unless you do this…
Before I reveal what you need to do…let me share with you why most make this critical error and how it harms them in the long run. (And sadly, many make the mistake of revamping their website every 5-6 months.)
Here’s why...when you make changes to your site, in most cases, you or your web person undoes all the SEO you gained prior to the changes. Maybe you created pages to replace old ones, or eliminated pages as no longer necessary.
But did you take into consideration what replacing or eliminating those pages will do?
And sadly, those changes effect how Google sees and ranks your site in search results. (Example: your main page which was optimized and ranking is now replaced with a newer page with no optimization.) Google relies on the information encoded on every page of your website. If a page is missing or changed and you don’t let Google know, Google will display the wrong information and possibly links to pages that no longer are on your website.
So a potential client is looking for you…
types into Google keywords that might represent your service…
(1) your site doesn’t show up now
(2) shows up with the wrong information or
(3) shows up with a link that no longer exists.
I bet that’s happened to you...you go to Google, type an inquiry and get a result that took you to a page that no longer was there or maybe you got what’s called a 404 page error.
So how do you prevent this from happening?
You make sure the people working on your site take into account your existing SEO and point pages accordingly so Google always has the best information and that people searching for you have the correct links pointing to your website.
When my team is contracted to help a client we look at the SEO first, then advise on changes. Our goal is to make sure our clients don’t lose the SEO that they spent time, money and energy to get their site ranked. It’s imperative that the transitions you make on your website don’t harm how Google sees and ranks you.