During my speech at Lexicon Writers Conference I revealed what the most trusted industry is and the reaction was as I expected.

You see when I asked “what the most trusted industry was” I received a slew of answers but nobody got it right. Yet, most people see one every couple of months.

Nope, not a Doctor, or a Lawyer or a Religious leader! Not a politician or even the President!

Nor a carpet cleaner…a plumber…an electrician or even a therapist.

Oh, and if you’re going to say a “fast food worker” just forget that too.

You see the number 1 most trusted industry is…

…has to do with pointy objects and razor blades.

No! Not drugs! Come on now…if you think the drug industry is trustworthy you seriously need help.

The number 1 industry is… Barber/Hairdresser.

Just nod your head, you would have never guessed that.

You see, every month or two we sit in a seat telling our barber / hairdresser all of our stories, what’s been happening in our lives all while they are cutting our hair with sharp scissors. It seems nobody has seen the movie “Sweeney Todd” because if they did, they would never, ever get their hair cut again.

But, that’s exactly why it’s the most trusted industry…they make us feel comfortable and safe despite sharp objects near our eyes, mouth, ears, nose and neck. Sheesh, one wrong move and bye, bye ear lobe or adios to your esophagus.

They act as a therapist, a friend, sounding board and even a gossip center for when we want the skinny on someone…and for a fraction of the therapists price. No insurance required, just pay $10-$100 depending on service and wham-o you get your hair cut, head massaged, a great conversation and maybe some juicy inside information on someone.

So now you know.

Now what are you doing in your business to make customers feel safe and secure despite any harmful products, instruments or information they might have been told about you?


Rob is an experienced Digital Marketing Strategist, Author, Corporate Ghostwriter, Speaker and Trust Creator who can transform and monetize your brand.He's the author of "Social Media Debunked", "Share: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers", "Lessons From The Dojo: 101 Ways To Improve Your Life, Business and Relationships" and "Rob Versus The Scammers: Protecting The World Against Fraud, Nuisance Calls and Downright Phony Scams" and the coauthor of "Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines", "The #AskDrA Book Series: Easy & Practical Answers To Enjoying Life As A New Sleever", "No Experience Necessary: Social Media For The Boomers, Gen X-ers & The Over 50 Entrepreneur" and "Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest."Rob helps companies across the globe generate new revenue and capture online business. Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.