Yes, it’s become easier to create content…
…but it’s also become harder to hold the readers attention with your content.
The gurus tell you to pump out more content.
Now all you are doing is pumping out content and not getting any real work done.
It’s a struggle.
You want to educate fans, friends and followers on your products and services, but you are spending so much time doing so that you are not focused on the actual job a hand…selling to customers.
There needs to be a balance.
It used to be a consumer would see a few thousand marketing messages a day…but with all the content that is being pumped out the consumer now sees 10’s of thousands of marketing impressions a day.
We are overloaded with content.
And your audience is starting to push back and retreat.
Sure they want to know…but they don’t want to feel they must know.
People don’t want to be force fed content.
- They want simplicity and customization.
- They want the content catered to them.
- They want to feel they are a part of the delivered content.
They do want to know more about you, your product or service, but they want that information on their terms.
They don’t want to have wade through a river of disinformation before they stumble on the right stuff.
Just like we have streaming services that deliver movies, games, podcasts and more…so should we have on-demand catered content.
Catering the right information at the right time to the right clients will transition you from content pusher to welcomed hero.
As an entrepreneur… that’s what you want!
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