Yes, it’s become easier to create content…

…but it’s also become harder to hold the readers attention with your content.

The gurus tell you to pump out more content.

Then more.

And more.

Now all you are doing is pumping out content and not getting any real work done.

It’s a struggle.

You want to educate fans, friends and followers on your products and services, but you are spending so much time doing so that you are not focused on the actual job a hand…selling to customers.

There needs to be a balance.

It used to be a consumer would see a few thousand marketing messages a day…but with all the content that is being pumped out the consumer now sees 10’s of thousands of marketing impressions a day.

We are overloaded with content.

And your audience is starting to push back and retreat.

Sure they want to know…but they don’t want to feel they must know.

People don’t want to be force fed content.

They want simplicity and customization.
They want the content catered to them.
They want to feel they are a part of the delivered content.

They do want to know more about you, your product or service, but they want that information on their terms.

They don’t want to have wade through a river of disinformation before they stumble on the right stuff.

Just like we have streaming services that deliver movies, games, podcasts and more…so should we have on-demand catered content.

Catering the right information at the right time to the right clients will transition you from content pusher to welcomed hero.

As an entrepreneur… that’s what you want!

Here’s some other articles you might also enjoy…

Forget The Frequency, Focus On The Content

SEO Tip: Writing Content For Your Website

Repurposing Content…Is It That Easy?

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.