“If you wish to opt-out of future messages, please click here and ask.”

What? No!

That’s now how it works!

Grr, I didn’t asked to be opted-in but now I have to ask to be opted-out.

And come to think about it, I never subscribed to this particular newsletter, yet now I have to ask to be removed?

You’ve got to be kidding!

Yet, another digital newsletter cluttering up my inbox.

Oh, sure I could just delete it.

But they’ll just send me another one and it will be delivered again into my inbox.

I could label it as spam, and maybe never see it. However my spam folder is already getting quite full these days.

Do Not Make People Jump Through Hoops To Remove Themselves From Emails They Never Asked For To Begin With!

That’s right…no hoop jumping.

Make it simple!

One click unsubscribe. No questions asked.

Hey, if they didn’t ask for your newsletter and you sent it to them anyway, you really should give them a way to not get it again.

Oh, I understand the reasons some marketers do it. They leave that option off the table on purpose.

They know full well that you probably won’t ask to be removed, so they continue to send you their messages over and over again.

And you’re screaming make it stop.

But in the back of your mind, you’re thinking if only they would have made it simple to unsubscribe I wouldn’t be so annoyed.

Yup, make it easy to get rid of people.

When you send out newsletters, do you really want people not inclined to read your messages being forced to, or would you rather have readers who are excited for what you send them?

So make it easy for those who don’t want to be there to leave.

Put an “UNSUBSCRIBE” button somewhere that can be clicked so readers can remove themselves easily.

 

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