What does “affordable” mean to you?

To me it means it’s within the realm of what I can pay. I see the word “affordable” used to describe services such as cleaning, electrical and yes even health care…and none fit the realm of what I can pay.

So who determines “affordable”? The person selling or the person buying?

If it’s the person selling – then I would definitely use a different word to describe your services. If it’s the person buying then understand this…you are advertising to the wrong market.

The lower the price the more hassles involved. Going after the “affordable” market prevents you from making real money in your business and creates a mindset that you aren’t good enough to sell to the higher end market.

Oh, and frankly whats “affordable” to the rich is out of the realm of whats affordable for the poor.

So, if you’re a business do you operate on a sliding scale that adjusts for both rich and poor?


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Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.