Snapchat | Social Media Branding | Trust Building

Quick snaps of your life, your product or service posted in real time, that disappear after someone watches doesn’t seem like a viable way to build trust amongst your viewers…and yet millions are using it to do just that.

WHAT!?

Yeah, I know it seems weird doesn’t it?

Snapchat has grown in popularity due in fact to peoples fear of posting pictures that stay “out there” forever. But not with Snapchat…nope! The pictures you post magically erase seconds after someone watches them.

And, major corporations are taking to this picture posting social network to build their brand even quicker.

Have you tried it out?

To be honest, I wasn’t sold on it when it came out. I set up a profile and there it sat for almost a year before I started doing something with it. Now, I check to see what my followers are doing and post random things to show them that yes, I am still around, I care about stuff and I’m curious as to how they perceive what I’m doing.

Oh, and if you want instant engagement with your audience, SnapChat’s video and chat messaging is perfect to send short messages to fans, friends and followers.

Tip: If you educate clients through videos on Facebook or YouTube, having clients submit their questions via SnapChats video platform then sharing them with you so you can add them to your videos gives your audience a better user experience and makes your videos look more professional. Try it.

Example: In your videos you ask viewers to submit questions that then you answer to educate your viewers. But instead of viewers just submitting a written question, they can send you a SnapChat video that you can now add directly to your video recording. Really cool, huh?

Come follow me on SnapChat today…use my name to look me up “robanspach” or scan my snapchat picture to add me.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.