Pricing To Succeed | Raising Your Price | Creating Value

Pricing seems to be the biggest obstacle that most entrepreneurs face.

And what I’m noticing is that just because you work from home (or just started out or have a small office with just you as the only staff member) doesn’t mean you need to be lowering your rates.

And some of you just plain lack confidence in your own ability to command higher prices.

“Oh, but my competition charges so little that I need to keep my prices low to get work.” – is the typical response I hear.

NO…NO…NO…NO!

Your competition in most cases doesn’t know what to charge so they lower their prices to be cheaper, and like moths attracted to a bug light everyone follows suit. That madness is the fastest way to go broke and kill your business.

Honestly, the people you attract with those low prices tend to be customers that the high priced services have already rejected as PITA’s (pains in the asses). Low price attracts low paying customers. And there’s a reason they are called PITA’s…they don’t value what you do, they complain the loudest, they aren’t loyal, they only want the deal and if the deal is no longer available they go to the next cheapest person. Oh, and they usually have the worst situations they want you to help them overcome.

Why put yourself through that? Why lower your standards to cater to those who really aren’t your ideal client?

Yet, when you don’t charge enough, and take on clients that don’t value what you do, you end up miserable, stressed out and short on funds to pay bills. That doesn’t sound fun does it?

Start being confident in your ability, and raise your prices…not to be in competition with others, but to actually create a business you enjoy that’s profitable and allows you to have a fantastic life.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.