Shiny tools are seldom used.
Gimmicky tools are used once or twice then discarded.
Old, worn tools feel comfortable to use.

Every entrepreneur has shiny, gimmicky and old tools in their toolbox. Most entrepreneurs will always fall back on whats comfortable…because those tools make them the most money. It doesn’t matter if something is shinier, newer or can make their work 10x faster…if that tool doesn’t feel right, it will never be used again.

I share this analogy because I see way too many entrepreneurs fall for the “new”, “better”, “faster”, “oh so shiny”, “got to have it now” mentality that ultimately leads to their failure. They forget what made them who they are as entrepreneurs and focus on how they can do things quicker. Then they realize that shiny object is just a piece of junk, yet they don’t learn and continue to repeat the process over and over, until they are broke, dead or both.

Learn to master the tools you have, become comfortable with them, and that comfort will shield you from falling victim to shiny object syndrome…plus will make you more productive and profitable.

Rob is affectionately known as “Mr Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience. Rob has authored, coauthored or produced over 30 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more. Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business. Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.