What I like about LinkedIn… is the ability to network with other like-minded entrepreneurs, business leaders, CEO’s, thinkers, doers, risk takers, and yes, even politicians.
What I dislike…is the barrage of unwanted, unsolicited SPAM in my inbox.
Yeah, I said it.
If your only intention to join LinkedIn is to spam people with your sales pitch then LinkedIn is not for you.
You see, as with the other social media networks the whole premise is to bond with your audience by being real, being relatable, being reachable, being human and more trusting…NOT blasting them with your “of the moment marketing”.
Those that run a business based on “trust creation” are more interested in building long term relationships with their fans, friends and followers through educating, entertaining and engaging them with conversation, pleasantries and lifelong feedback.
Yet, it seems those that don’t wish to cultivate a garden of awesomeness with their audience tend to cheat the process by force feeding their message upon the masses. It’s not wanted, not needed and ultimately upsets those that might have been on the fence.
Here are two ways that Spammers use LinkedIn…
1) Right after friending you…you get some offer in your LinkedIn message box or email inbox.
2) You are tagged with 50 others in a message via LinkedIn and can’t leave the conversation. Yet, you can add more people, mark as unread, forward to others, report, mute and delete. (sadly, it requires you to take some action).
How is spamming these types of connections going to build trust?
It’s not, in fact I would take a guess and say it will put you at the bottom of the scum tank and your chances of getting a response from that person in the future slim to none.
If you wish to use LinkedIn to connect to the movers, the shakers, the business decision makers and the community organizers then you need to learn how to build a relationship with them first.