The other day, I shared my thoughts on #PostBaiting and someone asked me today what post baiting is all about.
The purpose is to post something that baits a response. The posts are usually geared towards race, religion, politics, or foreign affairs and are designed to create reactionary, emotional engagement.
The result is likened to “road rage” and can lead to not only to unfriending but serious harm outside of social media.
I’m not a fan of Post Baiting as it causes more harm than good. It’s a sure way to kill relationships fast. I believe in TRUST CREATION, the building up of relationships.
I believe in respecting my fans, friends and followers and creating an experience that gives them a reason to keep returning, not using my fan base to create controversy for the sake of engagement.