The year was 2008 and I officially threw my conscious into this social medium forum…and, at first, it was a bit overwhelming.

I, like so many, grew frustrated at the constant changes that where happening every few months to the various formats. But, I vowed to make a “go of it”.
I started writing about my adventures in social media land, which led to speaking gigs and writing for a magazine. But I was torn.

You see, I was still the owner/operator of a small carpet cleaning company. A company I had created in 1995. But now, here I was not only cleaning carpet, I was also teaching people around the globe how to make social work better for them. I had to make a choice. I couldn’t keep myself grounded serving the local community and also be in demand by the global environment.

So I made a decision!

A decision that ultimately proved so worthwhile, my wife wondered why I hadn’t done it years ago.

I sold the cleaning business and focused all my energies into teaching, speaking, writing and helping clients create trust with their audience.

By 2016 I had written 4 books…two on social media, one about search engine optimization and one about life lessons. I’m currently writing 3 books for clients and ghostwriting articles and blogs for lawyers, doctors and professionals from all walks of life.

Yeah, very different then going out and scrubbing rugs for a living, right? Now, I get to travel, meet new people, experience life outside of my little town.

I changed my stars!

Change Your Stars William

The picture above is my constant reminder that if I believe enough, take action, put in effort…I can change the stars. And I can keep changing them!

You can change your stars too!

What you’re doing right now…your job (or lack of one)…doesn’t dictate who you are. Nor does it define you. You have to believe! And you have to keep that belief strong inside of you and use it to fuel your desire to be better.

Does it take time? Heck yeah!

For me it was a journey of 20 years. But without those years I might not have gained the experience, the life lessons and the knowledge to help others change their stars.

Update: April 2021

I wrote the above blog almost 5 years ago and I still reference it and to still believe whole-heartily that anyone can change their stars if they so choose.

I’ve now produced over 30 books for myself and clients, have a podcast called E-Heroes where I’ve interviewed over 150 entrepreneurs and teach entrepreneurs all over the globe how to use their gifts to be better at what they do.

My gift is sarcasm and common sense. 

Now I know what you’re thinking…

Rob you can’t be sarcastic and also be an entrepreneur. It’s just not how things are done.
Pfft…Hah, I prove I can every single day. I changed the rules and then wrote about it.
I believe the old rules are down-right stupid, created for a society that no longer exists. Yet, everyday entrepreneurs are told repeatedly what’s expected of them, how they are to act, the terms they must accept and how they are to get paid. Nah, like I said those rules are dumb.
Why be an entrepreneur if you really aren’t in charge? Why be an entrepreneur if you can’t operate on your terms or charge what you want or be sarcastic as hell to people?
Oh and if don’t believe me about the sarcasm part…well my Rob Versus book series proves I can be an entrepreneur and be Mr. Sarcasm. Click to learn more.

If you don’t like what you are doing, or think the rules are flawed or you want more out of life…you have the power to change your stars. So do it. If I can, I know you can too. 

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 36 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.