Oh no, it’s the algorithm again. It’s changing. What’ll we do?

Gee, if I had a dollar for every time I heard that, I’d be sipping some fancy drink on a secluded beach somewhere.

Hey, I’ve been teaching social media and search engine optimization for over a decade and let me tell you, that algorithm thing…its probably changed more times than I care to remember. And the people complaining about it changing, oh boy…they never stop.

It’s like I’ve been listening to the “Chicken Little” story of the sky falling everyday for the last decade. After a while it becomes numbing. Then you tune it out. You don’t think about algorithms nor the people talking about them.

And you don’t try to game the system by tricking the algorithm.

Nope! You just don’t worry about it anymore.

You focus on something better.

Something that doesn’t make you sound so conspiracy theory “out of your freakin’ mind” bat shit crazy.

  • You focus on you.
  • You focus on growing your business.
  • You focus on taking action everyday.

And you put aside the notion that those algorithms that once consumed your every thought are now just distant memories of how stupid you were.

For me I just keep creating content everyday, I keep writing blog articles, I keep creating videos, I keep building and optimizing websites and I keep publishing books. This is what I do. And I’m not going to let some algorithm stop me from educating, entertaining and engaging my audience. I do what I do for them, not for some algorithm.

So the next time someone complains about the algorithm, just tell them, “Look, Mr Sky Is Falling it has nothing to do with the algorithm, it does however have to do with the amount of time, action, energy, devotion and passion you put into your business every day to make it a success.”

Rob is an experienced Social Media Strategist, SEO Expert, Author, Corporate Ghostwriter, Speaker and Trust Creator who can transform and monetize your brand. He's the author of "Social Media Debunked", "Share: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers" and "Lessons From The Dojo: 101 Ways To Improve Your Life, Business and Relationships" and the coauthor of "Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines", "The #AskDrA Book Series: Easy & Practical Answers To Enjoying Life As A New Sleever", "No Experience Necessary: Social Media For The Boomers, Gen X-ers & The Over 50 Entrepreneur" and "Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest." Rob works inside corporations across the globe, helping companies generate new revenue and capture online business. Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.