Oh no, it’s the algorithm again. It’s changing. What’ll we do?

Gee, if I had a dollar for every time I heard that, I’d be sipping some fancy drink on a secluded beach somewhere.

Hey, I’ve been teaching social media and search engine optimization for over a decade and let me tell you, that algorithm thing…its probably changed more times than I care to remember. And the people complaining about it changing, oh boy…they never stop.

It’s like I’ve been listening to the “Chicken Little” story of the sky falling everyday for the last decade. After a while it becomes numbing. Then you tune it out. You don’t think about algorithms nor the people talking about them.

And you don’t try to game the system by tricking the algorithm.

Nope! You just don’t worry about it anymore.

You focus on something better.

Something that doesn’t make you sound so conspiracy theory “out of your freakin’ mind” bat shit crazy.

You focus on you.
You focus on growing your business.
You focus on taking action everyday.

And you put aside the notion that those algorithms that once consumed your every thought are now just distant memories of how stupid you were.

For me I just keep creating content everyday, I keep writing blog articles, I keep creating videos, I keep building and optimizing websites and I keep publishing books. This is what I do. And I’m not going to let some algorithm stop me from educating, entertaining and engaging my audience. I do what I do for them, not for some algorithm.

So the next time someone complains about the algorithm, just tell them, “Look, Mr Sky Is Falling it has nothing to do with the algorithm, it does however have to do with the amount of time, action, energy, devotion and passion you put into your business every day to make it a success.”

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.