Oh no, it’s the algorithm again. It’s changing. What’ll we do?
Gee, if I had a dollar for every time I heard that, I’d be sipping some fancy drink on a secluded beach somewhere.
Hey, I’ve been teaching social media and search engine optimization for over a decade and let me tell you, that algorithm thing…its probably changed more times than I care to remember. And the people complaining about it changing, oh boy…they never stop.
It’s like I’ve been listening to the “Chicken Little” story of the sky falling everyday for the last decade. After a while it becomes numbing. Then you tune it out. You don’t think about algorithms nor the people talking about them.
And you don’t try to game the system by tricking the algorithm.
Nope! You just don’t worry about it anymore.
You focus on something better.
Something that doesn’t make you sound so conspiracy theory “out of your freakin’ mind” bat shit crazy.
- You focus on you.
- You focus on growing your business.
- You focus on taking action everyday.
And you put aside the notion that those algorithms that once consumed your every thought are now just distant memories of how stupid you were.
For me I just keep creating content everyday, I keep writing blog articles, I keep creating videos, I keep building and optimizing websites and I keep publishing books. This is what I do. And I’m not going to let some algorithm stop me from educating, entertaining and engaging my audience. I do what I do for them, not for some algorithm.
So the next time someone complains about the algorithm, just tell them, “Look, Mr Sky Is Falling it has nothing to do with the algorithm, it does however have to do with the amount of time, action, energy, devotion and passion you put into your business every day to make it a success.”