Lately I’m seeing a trend in websites to put all the social media buttons on the bottom of the site instead of the top. This is a big mistake. You see the majority of people looking at websites rarely ever scroll to the bottom. So if that is where your social buttons, phone # or other pertinent contact info is, well you just lost your chance of getting them to follow or call you. Keep those social buttons up top where visitors can see them. They can easily follow you and start trusting you more.
Never make it difficult for people to learn more about you.
Ironically, those sites I see with social buttons at the bottom rarely post to their social media, so the placement is more as a “oh, if you want to follow here we are too”…yet, because they don’t post on social and let people know about their fan pages, they receive little traffic. Then they say “oh, social doesn’t work”. Social works, when you take the time and energy to promote it.
Now if you don’t post regularly to your social media then it doesn’t really matter where you put your social buttons on your website. When people see you aren’t posting at least once a day they will question why.
Yes, I said at least once a day.
Social is about building a relationship with your audience.
It’s about educating, entertaining and engaging your fans, friends and followers. It’s about creating a positive user experience. Posting less than once a day, a few times a week, once a week or when you remember just doesn’t cut it. Yet, there are some who still after a decade of social media being at the fore front of everyones conversation still don’t believe it’s an effective way to communicate with their audience.
Social media is by far the best way to build trust and attract followers for your business, charity, foundation or organization. Yes, by far. Does it take time? Of course. But if you wish to create credibility then it starts with posting at least once per day.
If you want to be considered an authority in what you do, make sure people can find you on social and that you actually share content.