In 2013 a potential client called wondering how I could help their website rank better on Google.

I told them.

Then gave a quote for optimizing their website. To which they said my price was too high and then tried to guilt me in to lowering my price.


And to be honest my prices were kind of low back then anyway.

Seven years go by.

My prices are now higher. And so is my authority as an expert.

In that time I’ve authored, coauthored or produced for others 2 dozen books.

Well, now that potential client from long ago wants to talk again.

I gave a price.

Which, incidentally is 4x higher than I quoted all those years prior and what do yo know the client agreed to the higher price. 


Without creating authority (being an author, having experience, posting to social) that client would still be trying to lower my rate. You see 7 years ago they didn’t see me as an expert, they saw me as someone with zero authority.

Now years later they are willing to spend 4x more to get an authority to help them.

This what I teach my clients every single day…
The power of amplifying their authority!

It takes time.

A book, a podcast, revamped optimized website, blogging, social media and email all help at making you the authority in your niche.

Ready to amplify your authority?

Let’s chat.

Rob is a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Serial Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.Rob's the author of "Social Media Debunked", "Share: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers" and "Lessons From The Dojo: 101 Ways To Improve Your Life, Business and Relationships", "Rob Versus The Scammers: Protecting The World Against Fraud, Nuisance Calls and Downright Phony Scams" & "Rob Versus The Morons: Overcoming Idiotic Customers With Wit, Sarcasm and A Take No Bullshit Attitude" and the coauthor of "Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines", "The #AskDrA Book Series: Easy & Practical Answers To Enjoying Life As A New Sleever", "No Experience Necessary: Social Media For The Boomers, Gen X-ers & The Over 50 Entrepreneur" and "Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest" and contributor to "The Wise Guys Copywriting Handbook".Rob has also produced books for other clients including lawyers, speakers, doctors and real estate professionals.Rob is also host of The E-Heroes Interview Series available on Apple, Google Play, Stitcher, Spotify & many podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.