In 2013 a potential client called wondering how I could help their website rank better on Google.

I told them.

Then gave a quote for optimizing their website.

To which they said my price was too high and then tried to guilt me in to lowering my price.

Nope.

And to be honest my prices were kind of low back then anyway.

Seven years went by.

My prices are higher. And so is my authority as an expert.

In that time I’ve authored, coauthored or produced over 2 dozen books.

Well, now that potential client from long ago wants to talk again.

I gave a price.

Which, incidentally is 4x higher than I quoted all those years prior and what do you know the client agreed to the higher price.

Why?

Without creating authority (being an author, having experience, posting to social) that client would still be trying to lower my rate. You see they didn’t see me as an expert all those years ago, they saw me as someone with zero authority.

Now they are willing to spend 4x more to get an authority to help them.

This what I teach my clients every single day…
The power of amplifying their authority!

It takes time.

A book, a podcast, revamped optimized website, blogging, social media and email all help at making you the authority in your niche.

Ready to amplify your authority?

Let’s chat.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.