In 2013 a potential client called wondering how I could help their website rank better on Google.

I told them.

Then gave a quote for optimizing their website.

To which they said my price was too high and then tried to guilt me in to lowering my price.


And to be honest my prices were kind of low back then anyway.

Seven years went by.

My prices are higher. And so is my authority as an expert.

In that time I’ve authored, coauthored or produced over 2 dozen books.

Well, now that potential client from long ago wants to talk again.

I gave a price.

Which, incidentally is 4x higher than I quoted all those years prior and what do you know the client agreed to the higher price. 


Without creating authority (being an author, having experience, posting to social) that client would still be trying to lower my rate. You see they didn’t see me as an expert all those years ago, they saw me as someone with zero authority.

Now they are willing to spend 4x more to get an authority to help them.

This what I teach my clients every single day…
The power of amplifying their authority!

It takes time.

A book, a podcast, revamped optimized website, blogging, social media and email all help at making you the authority in your niche.

Ready to amplify your authority?

Let’s chat.

Anspach Media | Website | + posts

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.