You ever see those ads that promise to show you your competitors’ ads, marketing, and who they’re targeting? Yeah, those. They pop up like weeds, feeding you this nonsense that you need to know what everyone else is doing to get ahead.
Let me drop some truth on you: after nearly 30 years as an entrepreneur, I can tell you, the worst thing you can do is waste your time worrying about your competitors.
Forget about their ads, their marketing tactics, their strategies, their pricing—just forget about it all. That stuff doesn’t matter. You know what does? Your business. Your strategy. Your customers. But hey, I know what you’re thinking: “But Rob, their prices, their customers!” Yeah, yeah, I’ve heard it all before. Let me be blunt: your competitors’ prices don’t matter. Chasing after what they’re doing is just going to drag you down.
You see, too many business owners make this rookie mistake of lowering their prices just because they think that’s what’s going to reel in more customers. Newsflash: it won’t. All that does is attract the kind of clients who are only looking for the cheapest deal. And trust me, those aren’t the clients you want—they’re the ones who complain the most, pay the least, and jump ship the second they sniff out a cheaper offer somewhere else.
And targeting your competitors’ customers? Good luck with that. Sure, you might snag a few, but they’re not going to stick around. Why? Because if they’re jumping ship once, they’ll do it again. They’re not loyal to you—they’re loyal to the discount. Do you really want to build your business on shaky ground like that?
So the next time you see those ads telling you to spy on your competition, just laugh it off and move on. You don’t need to know what they’re doing—you need to know what you’re doing. Focus on serving your customers better, offering more value, and delivering something that makes you stand out. When you do that, you won’t have to worry about the competition, because they’ll be the ones worrying about you.
So tell those ads and all that competitor obsession to kick rocks. Keep your eyes on your own game. Your success doesn’t depend on knowing what everyone else is up to—it depends on how well you play your own cards.
Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.
Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.
Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.
Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.
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