A 45 second viral video!

Some of you might know that I co-authored a weight loss book…well, it’s more of a question and answer book about the gastric sleeve weight loss procedure. What you might not know is that I also help my coauthor, Dr Guillermo Alvarez on his social media and online trust building.

Dr Alvarez is a big Snapchat fan who churns out tons of snaps every single week. Well, one of the big things he likes to snap about is “Live from The OR“. People just love scenes from the operating room.

I asked the doc to send me his snaps. I took those snaps and edited them together, adding music and some graphics and blam-o a 45 second video was born.

Then we launched the video on Facebook.

One like…two likes…100 likes or maybe more?

We were hoping that we would get at least 100 new likes and garner a few inquiries.

But wowzers…were we surprised.

We posted the video about 5pm on Sunday November 20, 2016

Two hours later the video had been shared 100 times.

Three hours later 400 times.

Then it snowballed.

And then it went viral.

By the time momentum started slowing down which was Tuesday November 2016 the video had been shared 3200 times and had captured over 600,000 views and a reach of over 1,265,000. Yep…viral.

What was cool was that prior to the video launching on Sunday the Dr A’s fan page had 21,950 fans and by the time the video slowed on Tuesday it was up to 24,711…that’s 2761 new fans. That’s almost a 13% increase in just 2-1/2 days.

Here’s the actual stats below that detail all the great information – when you’re done looking it over just click the picture and a new screen will pop up with the video for you to watch. Like I said it’s only 45 seconds long.


Oh, and don’t think because you’re not a gastric sleeve doctor or have a client thats a gastric sleeve doctor you can’t make these videos.

You can!

You just need to get a Snapchat app and start filming. Then take the Snaps and clip them together.

If you’d like to follow Dr A and his team at Endobariatric – just click here to be taken to his Facebook page.


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Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.