If on your website you mention the same keyword more than 5x that can be construed as “keyword stuffing”.

Now when I see a so-called SEO company mentioning “SEO” 25x on the first page of their website of course I’m going to call them out.

What’s worse is in the actual code that the search engines see they have SEO mentioned another 16x.

Seriously, this is not how SEO is done. And, frankly not something I teach my clients.

If you want to rank your website properly and be in the good graces of Google and the other search engines you can’t stuff keywords. Now in the case of this so-called SEO company…if they would replace all the duplicate stuffed keywords with other descriptive words they would actually rank higher and more people would find them.

So instead of saying SEO 25x – they could say… search, optimization, rank, results, SERP, pay per click, adwords, page 1, online marketing…etc.

Examples of keyword stuffing…

So when I see…

SEO COMPANY IN (name of town)

A Leading ROI Driven SEO Agency offers Online Marketing Services

(Company name) is an SEO services company in London that will help improve the ranking of your website in search results. We can help you generate higher volumes of business. We are associated with the (name of town) most exciting brands and commit to deliver the best result from organic search.

Why Your Businesses Need SEO Services

Being a business person, you are generally looking for a trusted company for professional SEO services in (name of town) or searching for (name of town) SEO agency to get your website on top of search engines. Nowadays people use Google, Yahoo and Bing when searching for their desired services and places they want to visit, products they want to buy and many more.

However, in the real world, if you are a selling a product or service and looking for potential, and ideally, regular buyers to increase your revenue every month, you just can’t ignore Search Engine Optimization (regardless of if your business is global or local). Being an expert SEO company, we know that, it’s hard to be on top of major search engines. We are here to help you by providing quality SEO services, (name of town) businesses are expecting for.

That brief introduction was on the SEO company’s front page website and was only just part of the content they had written. Oh, it went on and on. But starting with the headline and ending after the second sentence after “why your businesses need SEO services” count how many times SEO was mentioned… I counted 8x. That’s overkill and frankly not needed.

The point is… why use the same word over and over…there are so many descriptive words you could rank for…use them too.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.