Why is it entrepreneurs try so desperately to make it easy for customers to hire them, when they should be making it more difficult?

Now bear with me here and I’ll explain…

Most entrepreneurs have no way of filtering potential clients so they accept any and every person who responds to their advertising, their online marketing and referrals of all kind. They’ve made it way too easy to attract the wrong customers.

There is no mechanism, no funnel, nothing to separate the good customer from the bad customer.

They have an “everyone is welcome” policy. Not good…not good at all.

But…

Yup, there’s always a but.

And this but is the fear entrepreneurs have of making it more difficult for clients to hire them.

They think turning away business is bad. No, turning away bad business is good.

Entrepreneurs need to start understanding that not every customer is client worthy and not every sale actually makes them money.

Creating an attitude, or an atmosphere, that not every person who calls, visits, emails or texts you is qualified to be your customer will allow you to pick and choose who your clients are, while eliminating the hassles of dealing with negative, toxic or unscrupulous characters.

Rob Anspach

Anspach Media | Website | + posts

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 55 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.

2 Comments

Elizabeth Long on January 17, 2018 at 8:19 am

This is an interesting concept. I wonder how I would attempt to funnel out the “bad” prospects.

Greg Jameson on January 17, 2018 at 9:23 am

I think the problem is not that entrepreneurs don’t want to do business this way. Everyone basically understands the premise that you only want to do business with people who are easy to work with and will pay you lots of money – that’s the goal. The problem is that businesses are in various states of cash flow and often take on clients simply because they need the money now! So they bring on a client to solve their immediate cash flow needs and then are stuck with trying to figure out how to fire that client when cash flow improves (if its not too late because that client is such a time and energy suck).

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Elizabeth Long on January 17, 2018 at 8:19 am

This is an interesting concept. I wonder how I would attempt to funnel out the “bad” prospects.
Greg Jameson on January 17, 2018 at 9:23 am

I think the problem is not that entrepreneurs don’t want to do business this way. Everyone basically understands the premise that you only want to do business with people who are easy to work with and will pay you lots of money – that’s the goal. The problem is that businesses are in various states of cash flow and often take on clients simply because they need the money now! So they bring on a client to solve their immediate cash flow needs and then are stuck with trying to figure out how to fire that client when cash flow improves (if its not too late because that client is such a time and energy suck).