Are you out of your Vulcan mind?
Show some emotion, man!
Watch the video or scroll below to read the transcript
Hey, Rob Anspach here just chilling on my work sofa in my office in my basement bunker. It’s a gloomy day, it’s raining outside and I’m actually going through engagement strategies for my clients.
One of the things that I strive to inform everybody, to educate people is that its not about selling your products or services on social media. Selling is the end result…I mean getting people to buy from you is the end result. The primary result is building trust.
Well, how do you build trust?
Well, you don’t post your links, your videos and anything else (coupons, specials) constantly. That’s the wrong thing!
One of the clients I represent is a lawyer and I strive to make his page a little different. More educating! Less sterilized! What I find is that doctors and lawyers tend to be on the safe side. They don’t want to put stuff out there thats makes them look human. And that is the wrong thing too.
You want to be human. You want to be less “Vulcan-like“. Most doctors and lawyers have all gone to the same “Vulcan School of No Emotion“, but becoming more human on social build a lot of trust. Trust me!
So, what I did for this lawyer is I shared his pictures of when he appeared at a area elementary school. He taught the kids about government and law. Then shook their hands and had a fun time. That made him look human.
And those pictures got more engagement on his fan page then anything else that whole month. Just something simple. But it showed people that he was not the typical lawyer and it gave people a reason why they needed to trust him.
So if you’re not getting engagement on your social pages try something different. Try showing people why they can trust you.