In August 2016 Blab announced they were pulling the plug on their live streaming service.
In September 2016 Meerkat followed with the same decision.
Periscope is currently on life support and will most likely call it quits soon as well.
That leaves Facebook and YouTube as the “go to” choices for those who like to stream their thoughts and local happenings.
Facebook is rolling out “Live” streaming abilities on all their personal profile, business pages and groups which gives those who wish the ability to speak directly to their audience in live video. YouTube has upgraded their system to allow “live” opportunities as well.
Die-hard video producers (those that like to pre-record their message, edit and upload to YouTube and Facebook) don’t like the inherent flaws with “live” video, maybe that’s why Blab and Meerkat didn’t stand a chance.
Those that have embraced live streaming, seem to use it either sparingly or in an overkill fashion. Others are still taking a “wait and see” approach so they can figure out how to use live streaming for their advantage.
The casualties are those who have invested time into producing shows on those now defunct services. I’m guilty. I along with my cohost (Devani Alderson) created “Social Leverage” a weekly Blab show teaching entrepreneurs how to leverage their authority. We produced 11 shows and wham-o without warning Blab shut down. No worries, we are working on a replacement platform.
The key to any live streaming service is making sure you retain a copy of the broadcast so you can reuse it on your website, transcribe it for articles or blogs, or combine them into a book or two. Sadly most don’t and those “live” broadcasts get lost in the nether regions of the internet and become casualties themselves.