You receive a message from Facebook…
“Your post has received 1500 views.”
You’re thinking…”Wow Facebook really works.”
Then you look at the actual post Facebook is referring to and… #$%^&*!
1 like, 0 comments and 0 shares
So you go back to the message Facebook sent and the numbers just don’t match.
What the heck?
You see Facebook shows you how many times your post or video has appeared before someone’s eyes, not necessarily if they actually clicked on the post and took the time to watch or read it.
(Those insights are totally different numbers.)
So, yes, the numbers Facebook feeds you aren’t always the same as the numbers you want to see.
Facebook sends those notifications to you in hopes you will boost that post even more.
The thinking is this…”Hey your post is doing well, but if you spend some money, it could do even better.”
Yep, that’s some Facebook Jedi mind trick stuff right there!
And sadly, people fall for it.
You know the numbers aren’t right, yet you can’t resist the urge to see you post or video do better.
Then you do the very thing you swore you wouldn’t!
You open up your wallet to Facebook and hand over your credit card number.
At first it’s boosting a post for $20. Then running a $500 a month ad campaign. Next you’re pimping Facebook to your friends telling them you can manage their ads for a cut. And before you know it you’re out of friends and maxed out the mortgage to go all in.
You’ve become a Facebook ad junky.
Yup and it all started with that one message Facebook sent you about how great your post is performing.
My advice, and attempt to save you money, hours upon hours of therapy and hopefully preventing you from becoming a Facebook ad junky statistic…simply turn off the notifications and ignore any and all messages Facebook sends you.