So YOU Want A Shortcut?
Listen as I share with you my response when clients don’t want to take action yet just want that one thing that will help them make money, drive more sales or get more out of life.
(Watch the video or scroll below to read the transcript.)
Hey, can I ask you for that “magic bullet” please? I really don’t want to do any work, or think about it. I just want that one thing that gets all my clients to call me. Do you ever get people like that?
Hi, I’m Rob Anspach, please join me as I share with you why some clients just aren’t worth keeping. I’ve been in the marketing field for twenty years and I get these clients who want that one magic bullet. That one thing that will make all their worries go away. That one thing that they don’t have to think about. They don’t have to try. They don’t have to take action. They just want me to hand over one thing that they can use right now that can make all their sorrows go away. That can make their bank accounts go up. That can give them the comfort of living that they really dream of.
One thing I say to them…”Sure, that’ll be $1,000,000…how would you like to pay for that?” And they’ll like…”What, no way?”
And, it’s ironic, these people that don’t want to put in any work want the fast track. They want to be able to take their business to the next level but they don’t want to do any work.
Now, if you’re watching this video, you’re not like that! You like to take things in steps. You like to analyze. You like to pull apart things and learn. I’ve had to do the same thing. I spent 20 years studying marketing, studying how people tick, what makes people buy, what prompts them. And it’s these keywords that I use when I write copy or do SEO or create websites for people. It’s these patterns that I write when I craft articles or write books or even ghostwrite for other people. But its those systems I have in place that took me 20 years to learn. There was no magic bullet for me. There was no “just give me one thing, I just need one thing”. I had to learn!
Now as I teach my employees and even my family, my son wants to be involved, it’s a slow process. If you’re an entrepreneur you understand the struggle, you know that there is no “magic bullet”. It takes a lot of effort. It takes action. It takes compounding on every single step you take to get you where you want to be. Don’t ever take a short cut.
Hey , this is Rob Anspach, thanks for listening.