Have you ever gone to a website and the only thing there is a bunch of buttons to choose from?

I’m sure you have!

You scratch your head and wonder which ones to click first or why you should click at all.

You stare at them for a bit and just pick one at random.

Which one?

Eenie, meenie, miney, mo….close your eyes and just randomly point.

Ugh!

No introductory text, no teaser copy, no video, no pictures, no blog preview…just a bunch of buttons.

I stumbled on a web designers site and was astonished that they are offering SEO services and yet they violate all the protocols of effective search engine optimization.

Besides that…there is nothing clear about what they actually do.

My good friend Lisa Manyon, who I interviewed a while back (listen to the interview here), wonders why some sites lack a vision, a big mission statement, a value proposition or what the heck the site is trying to say. In fact she considers those lack of missing elements her current pet peeves.

Yep, your website strategy needs to be about building trust and integrity with your audience.

No copy, lousy copy or no clear indication of what it is you do just drives people away.

Your site needs to answer the basics…

Who are you?
How can you be a benefit to your customers?
What can they expect from you?

The content should be written in a natural, normal, human conversational tone that is not filled with hype or BS, doesn’t repeat words every paragraph (a form of keyword stuffing) and tells the reader “what’s in it for them” to use your services.

If your web designer tells you that’s all your front page needs is just a bunch of buttons…RUN!

Your website copy (the content written on the page) should inform, persuade, contain facts and benefits and optimized (SEO) so the search engines know exactly what the web page is all about.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 25 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 60+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 380+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.

1 Comment

Shelly Browne on December 21, 2015 at 1:18 pm

I agree that I hate web sites where I can’t figure out how to find what I need. Worst are where you can’t find their phone number or email to call them and get info. And the email goes out and there it goes… it’s gone… what was the model number and part number you just searched for hours for?
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