When making videos, or being interviewed on video…
…don’t have the mic in front of your face.
When you’re hiding behind the mic whether intentional or not, it’s distracting to the viewer.
And being so close where it looks like you will eat the mic is just not something that appeals to most people.
Back away from the mic or better yet wear a lapel mic.
The viewers want to see your face, they want to see your pearly whites, they want to see you smile, they want to see you make funny facial expressions…but, most of all they want to know you can be trusted.