Making those first 100 videos may seem daunting, frustrating and a downright pain in the back side.
It may even seem impossible now.
But, after it’s done you’ll look back and say wow, that was easier than I thought.
Yet, you know from friends who have embraced video that the return on investment pays a huge return.
You’re thinking about. Then time goes by and still no videos.
Do you do LIVE or recorded?
Then another “moment” goes by or the timing doesn’t feel right or you’re just not in the mood.
Days turn into weeks, then into months. And, finally you’re ready.
So do you space your videos out or dive right in and hammer them out?
Okay, let’s do a breakdown of how long it takes to make 100 videos.
- 1 a week for 2 years
- 2 a week for 1 year
- 3 a week for 34 weeks
- 4 a week for 25 weeks
- 1 a day for 100 days
- 2 a day for 50 days
- 3 a day for 34 days
- 4 a day for 25 days
- 10 a day for 10 days
- 20 a day for 5 days
- 25 a day for 4 days
I opted for the 1 a day for 100 days…but I know people who created their first 100 videos in under a weeks time. It’s up to you.
Don’t know what to talk about? Or maybe you just don’t feel comfortable in front of a camera.
Well, if you want your business to grow then you need to make videos plain and simple. Overcome your fears and just do it. And the whole not knowing what to say thing…it’s not even an issue.
Every question a client has ever asked you can be turned into a video. A video that is searchable based on that question and working for you to educate, entertain and engage your audience 24/7.
What I’ve learned doing over 100 episodes of my live show “What’s Trending On Facebook“.
1)it’s okay to make mistakes
2)even after 100 episodes unexpected things happen
3)even if you mess up and stumble over words…keep going
4)it gets easier the more you do it
6)the first 50 episodes are you getting comfortable
7)consistency…if you do a daily show, don’t skip a day
8)ask for interaction – get viewers to comment & share
9)learn to loosen up
10)always remember to tell people how to contact you.
Okay, Rob you did 100 videos in 100 days, but that’s not me, I just don’t have that time.
Well, honestly I didn’t think so either. But by eliminating 30 minutes of TV per day I made room for making videos that help promote my service to my clients.
Recording your thoughts on camera takes just a few minutes and can be done anywhere. You don’t need to be in an office, in front of a book case or use a green screen. You can be in your car (not driving of course), in a park, a shopping mall or even a restaurant. The location is really up to you.
Just make sure you have a good microphone and the camera is steady and you’re good to go.
Don’t worry too much about your looks, just focus on your message.
I know so many people who get hung up on the idea they need to look perfect in front of a camera that it paralyzes them and prevents them from even trying.
Honestly, most viewers just want to hear what you have to say, they don’t care if you are wearing a hat, or haven’t shaved, or your hair looks a mess or that you need makeup on.
Nope! In fact, if you make light of all those things early on in the video and get it out of the way the viewer isn’t even going to care. An example might be: “I had this great idea I wanted to share with you, and I needed to get it out now, if I waited until I primped my hair, shaved or changed out of my pajamas I might have lost the thought, so here I am real, raw and ready to share with you this awesome information.”
So you ready to embrace video?
If so, I want to share with you the easiest way I found to create a sort of template to follow for your videos. And I learned this from Gerry Oginski, a Personal Injury Attorney practicing in the State of New York. By the way, Gerry has made over 2500 videos. Besides video, Gerry is also a fantastic storyteller (see my blog article “Better Stories Lead To Better Clients“).
So here’s what you do…
4 Steps To Use To Make Your Videos Flow Better
- Pose a question
- Introduce yourself
- Answer the question
- Tell people how to contact you
Yup, it’s that easy.
Just remember those 4 steps and try to keep your videos under 5-6 minutes and you got yourself a winning formula to help build trust with your audience. If you feel the question you are answering in your video is longer than 10 minutes then make 2 videos out of it.
Live video just requires you to be more attentive, fast on ad-lib’ing and not worried about being perfect. Recorded video allows you to edit all your mistakes and add graphics and enhancements.
My suggestion do both and learn to master each one.
If you need guidance, this is what we do everyday at Anspach Media to help our clients build trust with their audience…we teach them how to be more relatable, more sociable…and most of all be themselves.