You see a post…
“In an hour I’m going live to explain the secrets to _____“.
You think awesome, but wait that was posted 4 hours ago.
So you go to the person’s page to see what the live video was all about.
Wait a minute… you see their post saying they were going live, what gives?
Did they never go live?
Did they delete it?
Is Facebook hiding it?
So you send a message to the poster wanting to know where their live video about the secrets they were going to spill is?
And you get a reply…
“Not enough people expressed interest so we didn’t go live“
Sheesh, what a lame response.
They could have just gone live, shared the information and people could have watched whenever. But nooooooo… they just didn’t share the information because they copped out.
And, that my friends is why they will never be successful at marketing.
If you rely on your audience to be ready, you will always be waiting.
Deliver your message and your audience will come to you.