People don’t want proof, facts or truth anymore. If something resonates with them that’s what they believe. Get enough people to believe and you can change history.


Well, emotions are very powerful. If you can tap into someone’s feelings you can use those feelings to manipulate them to do your bidding. Tap into millions of minds and you’ve created an army of loyal followers that will do anything for you.

Don’t think it’s true?

Look around. Look at the products you buy. Look at the celebrities you follow. Look at the politicians you endorse. Look at where you get your news from.

We all want to believe in something so bad we allow our emotions to be manipulated into not believing the right thing anymore. We don’t want proof, we don’t need facts and the heck with the truth…if it makes us feel good that’s our reality. 

Sad isn’t it. We’ve become a society ruled by feelings instead of common sense and laws.

Anspach Media | Website | + posts

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.