For those of you who have created courses or are thinking of creating courses…

…know this

…50% of the people buying your course will

  1. never open it or
  2. will never finish it.

Now you might be thinking so what.

Their money is just as good as the people who actually open and finish your courses right?


Those who don’t open the course or don’t finish the course are more prone to bad mouth you because the course never helped them. It doesn’t matter if they didn’t do what was required of them. It was in their eyes the courses fault or the course creators fault.

So if you are going to sell a course its your job as the creator to make sure the people buying from you actually open, start and finish the course. Nudging them through email, weekly call-ins, accountability partner programs and even Facebook groups ensure a greater success with those buying your courses. And that nudging could mean a huge increase in how many courses you sell. While at the same time decreasing the amount of negativity to you or the course you created.

Anspach Media | Website | + posts

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.