In this short 3 minute video I share…

For those of you struggling, the natural tendency is to compare yourself to your immediate competition and lower prices to be more attractive to your prospective client. DON’T! In fact, I want you to do the opposite. I want you to raise your price! And I mean raise it…30-50 maybe even 100%! Then add so much value into what you do that prospects choose you over the cheaper priced services. Raising prices positions you as the authority and allows you to pick and choose who you want to work with. Remember the lower the price, the more hassles involved. Stop going after accounts that suck the joy out what you do and start going after the ones that help you make your business profitable.

As you see I’m wearing a Mikey Mouse hat that I got while spending a week at Disney World. If it wasn’t for the fact that I learned how to position myself as the authority in what I do the vacation to Disney might not have been possible.

Charge accordingly and build value in what you deliver. Most of your competitors have no clue in what to charge, they have no clue their cost of doing business they just copy what others in their industry are charging. Lowing your price to make it up in volume is a terrible way to run your business. Stop the insanity, raise your prices.



Oh and to wrap up my thoughts I’ll share this awesome Dilbert cartoon by Scott Adams…


Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 36 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.