I have a love hate relationship with LinkedIn!
For connecting with awesome like-minded entrepreneurs LinkedIn is great.
But…getting spammed by people who connect with you, yet never once engage in a conversation with you only to pick you to send their latest marketing message too, is a bit disconcerting.
Take for instance the below conversation…
It seems I’ve been friends with JH since September 6, 2013 and not once did I ever receive a chat, a conversation, an email, a phone call or a text message…until yesterday.
Then JH’s message appeared in my LinkedIn inbox.
JH: I’m looking for people who’d like to become part of an investor think tank for a revolutionary career management platform tipped to become a unicorn. We only have £16,800 (allocated in multiples of £2,400) left to achieve £150,000 of funding, are SEIS registered (which gives amazing financial benefits to anyone based in the UK) and have a dream team capable of taking us to market and beyond. Can you or anyone you know help? What are you looking for?
Me: I know we are LinkedIn Friends and maybe Facebook friends as well, but don’t think we ever engaged in a conversation or chat. So the first chat I get from you “hey can you fund us” – honestly I don’t even know what its all about. So before I even assume what it might be can you enlighten me please.
JH: Hi Rob apologies, did not mean to create any animosity. I should have been more careful. Our platform is an eco-system geared towards all people in the world that work, or don’t, but must. We are a one stop career management solution offering tech and a personal touch to each and all. We educate, entertain and engage across the globe. We are disruptive and we will for example close a 500 billion industry. Presently, have 25 investors who are part of our ‘Think Tank’ based around the world including the US. Hope that explains more, sorry again and understand in you want to disconnect.
Me: Now take all of what you just typed and try to break it down into 10 words or less. Because honestly what you typed doesn’t really tell me what you do to help people. It may sound great…and maybe some people go “WOW” I need to know more…but you will get more people to take action and ask questions if you break it down into one benefit – “WE HELP PEOPLE (experience more, take action, get clients, attract money, end stress, etc) instead of “our platform…one stop…disruptive nonsense.”
Well JH unfriended me after that reply.
Stop being disruptive and start learning how to actually communicate with your audience. You don’t need to use industry jargon, or double speak or any of that nonsense. You just need to share with people what they can expect when they use your service.