“Congratulations, way to go Rob! This is major league!”
That was a message I received via email from a doctor who shared the news his (er, well, my) article got picked up.
You see, I ghostwrote an 1100 word article for this doctor. And that article was used by a prestigious website in this doctors specific industry. The article appeared on the main site front and center and was already gaining traction and generating calls.
Within the first 12 hours before my client even shared the link to his 20,000 fans and followers the article had been shared via Facebook 200 times. The website sent my client a message stating the article is getting more response than any other article that’s been submitted prior and at the rate of sharing will smash records. Nice!
Why was this article such a success? Simply…it had personality.
And that personality is the reason why it was liked and shared.
I ghostwrite blogs and articles for lawyers, doctors and professionals and I always add a touch of personality to all of them. It’s the one thing that happens to be missing from their writings. Sad but true.
Doctors and Lawyers are trained to leave emotion out of their writings, they sanitize their thoughts to be more Vulcan-like, this is a big turn off to readers. They want to be able to trust that doctor or that lawyer and sensing a touch of personality in the writings goes a long way at building trust.
So how can I help you?
One thing I can do right off the bat is critique your blogs and social content to see if it passes the personality test.
Then, I’d be glad to offer a solution so you too can obtain major league status with your blogs and articles.
Let’s get you started building trust, let’s get you some personality ladened articles that help educate, entertain and engage your audience.