When writing content for your web pages…write like you are having a conversation with a client.
It’s more natural and will actually compel the reader to trust you better.
Writing for the sake of ranking won’t necessarily get your site ranked higher, in fact Google’s algorithm looks for natural content. Google also ranks your website based on overall user experience, which means…if your content is boring and stuffed full of keywords it won’t give a reader a reason to stick around. Yet, when written in a natural conversation style your reader will feel more comfortable and stick around longer.
So if your site currently has content that borders on “keyword stuffing”, I would recommend you rewrite it.
If you need help with your website content give our team a call and we will gladly review and let you know how we can help.