I’m going to place you on a brief hold…you will hear music.

Me: Okay

{15 mins later}

Hi Sir, you still with me?

Me: ah, oh Hi, yup.

Okay I need to put you back on a brief hold again.

Me: please don’t
{too late, she already did}
{back to listening to stupid music}
{10 minutes later}

Sir, okay we need to escalate this to a top level representative.

Me: I thought I was dealing with a top level representative.

No Sir, I needed to keep putting you on hold so I could talk to them about your issue.

Me: So I just wasted over 30 minutes on hold for you to be a go between?

Yes Sir, but I am qualified to answer most questions.

Me: Just not mine apparently.

Sir, do you want this resolved?

Me: I don’t know, how long will I need to be placed on hold again?

{they hung up}

Brief hold times should not exceed a few minutes. And by a few minutes I mean five at most. Not ten. Not fifteen. Not broken down into multiple hold times where the customer calling is forced to listen until their ears bleed. NO! If after 5 minutes of holding, tell the customer you will investigate and call them back when you have the answer.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.